Netflix’s surprise decision to embrace ad-supported streaming is starting to add up, with survey data indicating ad-supported streaming services outpaced their ad-free counterparts with 29% growth v 21% in America.
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DoubleVerify and Comscore plan to launch a joint offering that enables advertisers to gain a more accurate view of campaign performance across platforms, while also ensuring their ads are protected against invalid traffic and placed in brand-safe...
With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered – and that’s the thesis of a Channel Factory-Comscore deal...
The Securities and Exchange Commission (SEC) has charged measurement firm Comscore and its former chief executive officer, Serge Matta, with fraud over a scheme that saw the company overstate its revenue by around $50m and make false claims about...
Twenty years after its birth to measure the digital world, Comscore’s chief product officer now says the measurement and analytics company has its eyes firmly set on growing its video footprint.
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New research has laid bare the full extent of the challenge facing publishers in their efforts to entice audiences to loosen their purse strings after finding widespread resistance to the idea of paying for content.
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Comscore has confirmed the boomerang resignation of chief operating officer Kathryn Bachmann just one month after arriving at the analytics firm, a role it does not intend to replace.
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Comscore chief executive Bryan Wiener has departed the company after less than a year over what he called “irreconcilable differences.” The measurement firm’s president Sarah Hofstetter has also left over “differences with...
ComScore and Nexstar Media have agreed to a multi-year expansion to their existing agreement that will see the measurement company capture and deliver cross-platform audience insights from local markets.
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ComScore has announced the appointment of Bryan Wiener as chief executive officer, a role that has been empty since the retirement of former chief Gian Fulgoni, amid a host of senior hire announcements, including the appointment of industry...
Comscore has revealed data showing that members of the public in Houston increasingly tuned into the TV news networks for the latest information during a tumultuous season of hurricanes, Harvey and Irma.
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The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences.
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In these uncertain times, media measurement and analytics company ComScore said it will offer free viewability measurement via its ComScore Viewability tool.
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Amid a wave of undesirable headlines around brand safety following The Times’ ‘advertisers funding terrorism’ series of investigations, Google (which suffered major PR damage during the affair) has announced a deal with ComScore...
The launch of MMX Multi-platform is set to beef up comScore’s measurement of mobile audiences in Indonesia, as comScore revealed Indonesians’ digital habits.
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The Sun claims to have overtaken the Daily Mirror to be the UK’s “second-most read” newspaper online. However, figures cited by Trinity Mirror show that the Sun’s milestone only stands because it compared its portfolio of...