Visa made history last year when it inked a seven-year deal with Uefa to sponsor all of its women’s competitions, including the Champion’s League and the Women’s Euros. The contract is part of a wider global commitment to the...
Visa has become the latest payments provider to embark on a multisensory journey with the release of a suite of sensory branding elements spanning animation, sound and vibration.
...
Football fans love to see an underdog triumph. Mythologized by the press and commoditized by advertisers, they live on as chest tattoos, their names given to babies. But there is no bigger underdog story than the women’s game’s fight...
Visa claims it is ‘everywhere you want to be’ and this summer that desired destination is the Fifa Women’s World Cup in France. There, the payments technology giant will feature its latest payment services, but also will shine a...
Visa’s is supporting women’s football by unrolling its roster of European female football players that it said, among other things, lived by its standards of "acceptance, inclusion and innovation".
...
Visa has rolled out a global program designed to support female entrepreneurs, as part of its continuing ‘Money is Changing’ initiative. The overarching campaign was developed through continuous dialogue with Visa customers –...
Visa has bolstered its football portfolio by partnering with the Union of European Football Associations’ (UEFA) Women’s Football Competitions and the Confederation of African Football (CAF) Total Africa Cup of Nations tournament.
...
Visa has renewed its partnership with International Olympic Committee (IOC) and International Paralympic Committee (IPC) until 2032.As part of the partnership, Visa aims to enhance the fan experience and payment experience for fans globally by...
The Drum Social Buzz Awards is all about shouting about the world's best creative work and share the best practices, companies and people in the industry with our readers to help them make better decisions. Our best in class judges will...
With most of the major new device announcements already out, day two of Mobile World Congress (MWC) in Barcelona was a more subdued affair. Here's what you need to catch up on.
...
Ahead of the Olympic Winter Games PyeongChang 2018 opening ceremony, Visa has launched a campaign called ‘Resetting Finish Lines’, which features all 54 members of the Team Visa roster, including Olympic and Paralympic athletes,...
Britain’s hard-pressed consumers have tightened their purse strings further over the course of 2017 according to a new survey by Visa, with high street expenditure falling for a seventh straight month on the trot.
...