After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out.
...
The cosmetics brand’s chief digital officer says he has an eye on the metaverse as he outlines plans to stop spending with Google, Amazon, Meta, Apple and Microsoft by 2026.
...
From the metaverse world of Gucci to the slick checkout at Uniqlo and ever-changing design of Flannels, to kick off The Drum’s Retail Deep Dive we caught up with industry experts on the retail experiences that have stood out to them.
...
Environmentally conscious beauty brand Lush says consumers are even more mindful about shopping sustainably amid Covid-19. The retailer explains how it’s taken its in-store experience to e-commerce platforms in APAC.
...
As cases of the coronavirus (Covid-19) increase internationally, the World Health Organisation (WHO) and governments alike are engaging in information warfare to combat the spread of the virus. Elsewhere, brands — usually the first...
Retailer Lush UK dropped a bathbomb in April when it closed its social channels to instead drive customers to its website or scented stores. Data obtained by The Drum claims its social traffic only dropped by 4.8% year-on-year since...
Lush is stepping away from social channels in the UK. It will instead direct customers to its website, email, and phoneline for one-on-one conversations while also increasing its emphasis on influencer marketing over social.
...
The majority of British gay and bisexual men think that the LGBT+ community is “invisible” in advertising, and while they want greater representation from brands many find the term ‘pink pound’ to be deeply problematic.
...
‘Post-truth’ was declared 2016’s word of the year by Oxford Dictionaries, defined as “circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”....
Playing an integral role in shifting perceptions of the brand is Lush’s approach to design, which is headed up by Andy Russell, who told The Drum that while the brand hasn’t historically been known for its “exemplary”...