The UK's largest sporting goods retailer Sports Direct is teaming up with actress Joanna Lumley for its new carbon neutral TV campaign. The ads, conceptualised by Cult, used only recycled footage in order to draw attention to the plight of the...
Ramadan – the ninth month of the Islamic calendar, which is observed by Muslims worldwide through fasting, prayer, reflection and community – started on April 1 and will end on the evening of May 1. We take a look at how...
It’s been a busy month in adland with sackfuls of Christmas ads coming in from all around the world. Here, The Drum rounds up our favorite festive spots from the UK.
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The UK Information Commissioner’s Office (ICO) has bared its teeth and levied steep fines against household brands found guilty of sending unsolicited marketing emails and texts.
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As its talisman chief executive Mike Ashley prepares to step down from the leadership of Frasers Group, new data from YouGov finds the retail empire’s brand reputation in a parlous state.
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Sports Direct has taken a leaf out of the Nike playbook with ‘Just a Game?!’, a multi-million-pound Euro 2020 campaign that informs casual fans and people who couldn’t care less about football.
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Distressed clothing retailer Jack Wills has been rescued from administration following the acquisition of business and assets by Sports Direct for £12.75m.
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After months of uncertainty for House of Fraser, Mike Ashley-owned Sports Direct has dramatically swooped in and spared the retailer from collapse. But with its reputation already undermined, what does the incongruous pairing mean for the House of...
Sports Direct has ridden to the rescue of House of Fraser after owner Mike Ashley stepped in with a £90m deal which will take the ailing department store chain out of administration.
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Sports Direct has begun legal proceedings against the embattled House of Fraser, claiming the department store’s treatment of the sports chain has been “unfairly prejudiced” in the ongoing business restructure.
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Sports Direct has reported a 60% annual drop in profits, a slump that has been blamed on the decline of the pound by chief executive Mike Ashley, however, research from the Reputation Institute has partially linked the misfortune to the reputation...
Sportswear brand Nike has teamed up with High Street retailer Sports Direct as the latter seeks to reposition itself as ‘The Home of Football’ under the guidance of creative agency The One Off.
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Sports Direct is reportedly considering the sale of 28 sportswear and lifestyle brands such as Everlast, Lonsdale and Kangol as part of efforts to target more upmarket consumers.
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Sports Direct owner Mike Ashley has resumed day to day control of his sprawling retail empire with "immediate effect" following the abrupt resignation of chief executive Dave Dorsey.
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Sports Direct boss Mike Ashley has said his company’s bid to become a better brand will “never stop” now that he will play an integral role in restoring its battered reputation following damning allegations over the treatment of...
Sports Direct has sought to shore up its stated goal of becoming known as the ‘Selfridges of Sport’ by claiming to have dispensed £200m in bonuses to staff over the past five years.
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Sports Direct has made the bold and bizarre claim that within the next four years shoppers will see it as ‘the Selfridges of Sport’, referring to the luxury department store.
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