The social platform is reportedly going public in March. The move could be a boon for the company’s advertising business, which has faced stiff competition in recent years. But the path ahead is not without challenges.
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With the advertising slowdown at Twitter and Meta, Reddit has been ready to swoop in for SMEs, but there’s a knack to the platform worth learning. Here it is.
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The school season presents opportunities for brands to boost their recall, favorability and purchase intent among parents and young consumers on the social platform.
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Protests on the social platform have entered a new phase, with users shirking the platform’s strict NSFW content rules. The development has some media buyers on high alert, experts say.
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Just in time to ring in the new year, new Reddit data indicates that users are focused on approaching resolutions with more candor, an eye toward long-term planning and a focus on collaboration. For brands, the opportunities to tap into these...
While major social players struggle, community-focused platforms such as Discord and Mastodon seek new audiences. We asked five expert marketers what the opportunities are, and how to capture them.
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We sit down with some of Love Island's series eight sponsors - eBay, Reddit, and Boots - to find out how the last series went and why Love Island is the gift that keeps on giving.
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Social platform Reddit is bringing Spiketrap’s audience contextualization technology within its own walls in a bid to bolster its advertising efforts, per a new announcement.
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Doom and gloom dominate much of the news cycle, whether it concerns financial, political or sociological movements. Amid it all, consumer behaviors are shifting. Reddit shares exclusive data with The Drum that suggests how brands should react.
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Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing – and for almost everything else ...
Through a new partnership with DoubleVerify, Reddit will offer advertisers improved viewability data, brand safety solutions, protection from invalid and fraudulent traffic and geographic verification tools.
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Fed up with the saltiness of their peers, throngs of gamers are now spending more time on ‘low-sodium’ subreddits, which specifically aim to promote an air of supportive, lighthearted fun.
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