The outdoor equipment brand has produced feature films about free climbers, snowboarders and mountaineers to awaken the inner adventurer in all of us.
...
After a summer of movies based on brand properties (not least Mattel’s Barbie and Nike’s Air), can we expect to see more outsize branded content plays? We asked eight leaders from The Drum Network.
...
Taking major inspiration from pretty much every B horror movie from the 70s and 80s, KFC has just dropped a 14-minute film to promote the release of its latest menu item – a limited-edition pizza with a base made of fried chicken.
...
An emotionally-charged film spotlighting the ways in which the pandemic has robbed young people of foundational life experiences won big at Cannes Lions yesterday.
...
It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout...
Jurassic Park’s famous jeeps are stealing the limelight from everyone’s favorite dinosaurs in a new commercial to tie in with the latest franchise entry.
...
Ryan Reynolds’s signature sarcasm is adopted by 13-year-old actor Walker Scobell in a playful new joint ad for Kraft Mac & Cheese and Netflix. Together, Reynolds and Scobell promote the indulgent boxed dinner and their new sci-fi Netflix...
Spider-Man actors Tom Holland, Tobey Maguire and Andrew Garfield have delighted Marvel fans and social media users alike by recreating that meme to promote the digital release of No Way Home.
...
Famed Korean director Park Chan-wook has directed Apple’s latest ‘Shot on iPhone’ campaign, paying homage to the country’s rich culture and deep history.
...
The Drum, in partnership with Twitch, is revealing who has topped our 2022 World Creative Rankings – the definitive guide to advertising’s most creative brands, agencies and people. Earlier this week, we unveiled the 200...
Audiences are being offered the chance to experience classic films from yesteryear like they never have before courtesy of a discombobulating TV campaign by Turner Classic Movies (TCM).
...
As part of The Drum’s Metaverse Deep Dive, we hear from the film, TV, theater and gaming industries about the opportunity to bring these worlds together.
...