Ad agencies can, at times, appear allergic to investing in themselves. Here’s some sage advice for winning your arguments with the finance department.
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According to a recent survey 98% of brands and agencies in the US plan to maintain or increase their spend on advertising this year – but how does the accelerating innovation in the industry impact on those plans and what will be the new...
The FT has partnered with The Drum Awards for Marketing once again to recognize the importance of long-term thinking, investment and planning. Here, we meet the brand nominees in the running this year.
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A marketing campaign promoting yet another pop-up cryptocurrency with the sole distinction of being named after Elon Musk’s dog has been banned by the Advertising Standards Authority (ASA) for misleading consumers.
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Shots have been fired at Unilever for its apparent ‘obsession’ with sustainability and purpose. The public denouncing from a top investor has stoked the debate around brand purpose over profit.
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Global investment firm Abrdn (formerly known as Standard Life Aberdeen) has unleashed its first campaign since consolidating its business under a single brand in July.
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The winner of this year’s FT Investment in Brand Award at The Drum Awards for Marketing is ethical clothing company Patagonia, recognized by the judges for its “commitment and belief in the importance of climate as well as profit&rdquo...
The interplay between brand and demand marketing is becoming increasingly nuanced as B2B marketing navigates the full spectrum of the marketing funnel.
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Guinness's advertising has been showered with plaudits over the years, including seeing its beloved 'Surfer' spot being voted 'best ad of all time' in a 2002 Channel 4 public vote.
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As a new decade begins, marketers are increasing their investment into important areas in the personalisation of media and content and removing friction from their commerce ecosystem, according to experts.
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Tencent has invested $150 million into Reddit, a move which has been met with criticism and protests about censorship concerns from the Chinese tech giant.
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Bytedance, the Chinese company which owns short video app Douyin (TikTok) and news app Jinri Toutiao, has been valued as the world’s largest internet startup.
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A trio of marketing automation companies founded in Europe have this week announced separate funding rounds collectively amounting to more than $35m in a sign that venture capital, private equity sources plus strategic players are still willing to...
Specialist asset management group Gresham House has launched a new, proprietary online portal designed to provide a personalised digital experience for investors and clients.
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NYIAX has announced a $5.6m funding led by WestPark Capital, with the proceeds from the seed round being used to accelerate what it says will be the first scaled media futures trading platform.
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