McDonald’s is spotlighting the endless debate about whether a Big Mac with a different patty is actually a Big Mac to promote the release of the Big Mac Chicken.
...
In a new webinar, NetBase Quid’s Jackie Balchin shares five key lessons for brands to turn raw social and online data into insights to drive real business results.
...
For Shark Awareness Day today, Greenpeace has released ‘The Lonely Shark,’ an animated short film illustrating its latest report, which lifts the net on the overfishing of sharks in the North Atlantic.
...
In an FCB-produced campaign, Michelob pledged to transform America’s agriculture and, ultimately, the planet. The promise earned the highest honor today at the Cannes Lions International Festival for Creativity.
...
We asked our readers to vote for their favorite commercials of all time. Top creatives from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the definitive 100 best TV and video ads of...
Reddit has launched its first UK brand marketing campaign one year after setting up shop in London. Reddit chief marketing officer Roxy Young talks The Drum through how, with the help of R/GA, it adapted the ‘Maybe Together We’ll...
Iris and The Drum are embarking on a 12 month partnership, ‘The Outsiders’, to celebrate the people and companies who challenge the status quo, operate outside of the establishment, do things differently and win.
...
Virgin Media recently took a truly data-driven approach to creative solutions with a unique UK wide campaign that physically broke out of more frames than ever before.
...
For the month of August, Owyn is donating 100% of proceeds from its meal replacement shakes to the Crohn’s & Colitis Foundation in a recently announced partnership between the two.
...
While Great Whites and ‘Sharkzilla’ flood the Discovery Channel for its annual Shark Week, Century 21 is eating up the fin-phobic with a campaign that offers “shark-free” homes.
...
It’s a turbulent time for politics. Theresa May is stepping down as prime minister, Brexit is looming ever closer and Donald Trump has been out in Europe being… well, his usual diplomatic self.
...
Coca-Cola was invented in the late 19th century and continues to dominate the food and drink industry today as the most popular soft drink in the world.
...