An innovative game built by Wunderman Thompson with a TikTok filter has generated significant organic results for Duracell. We explore this unlikely success story.
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To drive impact with Gen Z and Millennials during peak shopping season, brands need to connect effectively and authentically. Here, we explore how to stand out on social to unlock sales success.
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The instant messaging app explains how it will entice creators with new revenue share models and attract brands with its next-gen shoppable products.
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