Sports-focused streaming platform FuboTV filed a $1bn antitrust lawsuit against the entertainment giants last month over their plans to launch a joint sports streaming venture.
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Ads funded by the Israeli state and pro-Israel interest groups are popping up on Americans’ TV screens. But some PR, media and legal experts argue that these aren’t regular political ads.
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Shrewd marketers are increasingly taking advantage of the hype and engagement that envelops the Super Bowl – without shelling out millions for a gametime spot.
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With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?
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On the heels of the announced merger between the PGA Tour and Saudi-backed LIV Golf, sports marketing experts weigh in on the future of Saudi investment in international sports – and how sporting organizations and their brand partners should...