It has been yet another big week in the world of AI. And, as has so often recently been the case, OpenAI has found itself at the center of the news cycle. Here’s an overview of some of the biggest AI stories from the past week.
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A new generative artificial intelligence (AI) tool has gone viral. But what does it know about advertising? After multiple hours in an AI wormhole, here’s what The Drum discovered.
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The holiday season underscores giving and celebration for myriad cultures and faiths around the globe. Many are reflected in System1’s top five US ads of November, which are selected by the firm’s proprietary rating system. Here are...
The retail giant has launched two new experiences in Roblox aimed at attracting a younger audience and generating an early buzz around holiday toy shopping.
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Retail giant is taking a leaf out of the Prime playbook by bundling streaming with its membership program. For our Evolution of E-commerce Deep Dive, we look at why this might be a wise move.
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Walmart stands accused of a bad-taste marketing drive with the release of a plethora of ‘Juneteenth’-themed products, ranging from ice-cream to party decorations.
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A series of patent applications suggest that Walmart has big plans for the metaverse, including NFTs, virtual goods and cryptocurrency. Experts chime in on what the future could look like for the retail giant, and how it will impact consumer...
Walmart has revealed the extent of its ad business for the first time amid a wider trend that’s seeing retailers unlock their insights and media space for brands, many of which they stock on their shelves.
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In a new ad campaign that will debut during the Opening Ceremonies of the Winter Olympics, Walmart is emphasizing the ‘live better’ part of its famous ‘Save money. Live better’ slogan. The ad aims to give viewers a glimpse...
Things are moving fast in the metaverse. Depending on who you speak to, this futuristic virtual world is either the next big thing in marketing or an overhyped fad. No matter which camp you reside in, the fact is that marketers and brands are...
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star-rating system which factors in a broad set of data to answer these...