The Marketing Practice's ‘ABM on First Name Terms’ campaign for O2 won at The Drum Awards for B2B 2022 for Best Use of Data and Creativity. Here, we find out what went into this successful work.
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Telecoms brand O2 has teamed up with consumer tech brand Nothing to project ‘decodable art’ at key locations across the UK in service of the launch of its hotly-anticipated smartphone.
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O2 has shown off the next iteration of its Bubl the robot mascot as it reveals customers can swap their mobile whenever they want, as often as they want, without incurring any costs.
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In the third chapter of its ‘Roam Freely’ campaign, O2 and agency partner VCCP London have released a short spot featuring Bubl the robot – this time wearing clogs in Amsterdam.
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ITV’s behemoth reality dating show Love Island returned last night (Monday, June 6) for its eighth series, racking up an average of 2.4m live viewers and peaking at 3m. The show's many sponsors will be relieved to see it has retained its...
The official beer partner of the O2, Budweiser, is supplying Ukrainian beer brand Chernigivske at the venue's London location in an effort to support humanitarian relief efforts amid the ongoing conflict against Russia.
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O2 has entered into its first ever boxing sponsorship deal after partnering with Watford-born boxer Shannon Ryan, who was recently signed by Anthony Joshua’s 258 management boxing agency.
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Samsung is partying like it’s the year 2000 to promote a flippable phone – a style not seen since the pre-iPhone days at the turn of the millenium.
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Telecoms provider O2 has embraced Snapchat’s augmented reality (AR) functionality to promote Samsung Black Friday deals within an ‘AR store of the future.’
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The rapid growth of Connected TV only looks set to continue exponentially. CTV ad spend in the US alone reached $8 billion in 2020, according to research from eMarketer, and is set to increase to $18...
Martin Lambie-Nairn, the acclaimed designer behind BBC and Channel 4 idents, died aged 75 on Christmas day. Tributes have poured in from media and marketing colleagues, as well as the companies his unmistakable designs brought to life, to mark the...
With the global pandemic redefining both how consumers live and work, marketers will need to fine-tune their messaging, timing and delivery. In fact, times of uncertainty are when brands need to communicate with their audience who are in dire need...
Just So was commended for Best Integrated Cross-Channel Cross Media at The Drum Content Awards 2019 for its 'O2 War Child – BRITs Week' campaign. Here, the agency reveals the challenges faced and strategies used to deliver this...
ITN Productions will produce a live TV ad that captures the real-time reactions of fans across four rugby matches in O2 venues this weekend. The ambitious TV first will showcase how O2's 5G tech will change content, broadcast and the...