Mitch Monson was a young creative in Minneapolis when he worked with Prince to create the infamous Love Symbol. We talk to him as part of The Drum’s Entertainment Focus.
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When Authentic Brands Group bought the fashion brand in 2022, we asked industry analysts how they would tackle reversing its fortunes. Now the administrators have been called in, did it heed this advice?
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In a crowded ad market, brands can achieve standout by engaging with consumers on TikTok to entertain throughout all stages of the Mega Sales Day season.
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AAR’s latest trends report explores the realities of a changing market and how brands and agencies can take advantage of the opportunities to set up for success in 2024.
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Commerce media and the blending of technology unlocks powerful ways for brands to reach customers. Experts from Criteo and GroupM Nexus unpack the opportunities for marketers on the future of addressability, and how to leverage this next wave of...
Is it possible for a brand to maintain control of how they’re perceived by Gen Z? Not according to five Drum Network leaders who came together to discuss youth culture’s impact on marketing.
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