The Diageo brand promotes its seasonal Red, White & Merry vodka in a new social-first ad starring ’NSync singer Lance Bass and husband Michael Turchin.
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From watch parties and Baileys-infused Ukrainian cakes to a Dublin drag night hosted by Conchita Wurst, here’s how Baileys is activating its Eurovision sponsorship.
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The drinks conglomerate has been embedding artificial intelligence into its marketing functions after finding efficiencies, with CreativeX analyzing and optimizing creative for Diageo every three minutes.
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Diageo’s scotch whisky brand plots to break the glass ceiling for female filmmakers this weekend by sewing them a ‘red carpet’ ahead of The Oscars.
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The Drum Awards for Marketing is now a truly global celebration of the industry’s best work, with three regional competitions covering the Americas, EMEA and APAC. As nominations open for 2023, we look back on the best work from across...
We catch up with Diageo’s chief marketing officer Cristina Diezhandino, who has been nominated for The Drum and the World Federation of Advertisers’ (WFA) Global Marketer of the Year award.
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The Drum Awards Festival is well underway and rewarding those deserving contenders across sectors including digital, media, marketing, search, social media, out-of-home (OOH), experiential and social purpose.
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Things are heating up, not just globally, but also in advertising. The influence that brands have on consumers necessitates immediate action from the industry. Climate and marketing experts at Advertising Week 2022 identified various ways...
Ahead of the September 7 entry deadline for The Drum Awards for Content, we meet judge Rosalind Healy, the global content and innovation director for Guinness, who tells us about Diageo’s brand activism framework and its approach...
Diageo has acquired a taste for customized brand experiences with the purchase of Vivanda, the flavor-matching specialist behind personalized experiences at Johnnie Walker Princes Street.
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Alcohol behemoth Diageo has created a training program to help its marketers embed sustainability into brand activity and avoid the pitfalls of ‘greenwashing‘.
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Something and Johnnie Walker won the Branded Content gong at <a href="https://www.thedrummarketingawards.com/live/en/page/home">The Drum Awards for Marketing</a> 2022. Here, we find out more about what went into...