Welcome to The Drum's weekly new business round-up, covering the accounts that have been won, lost, or are under review. This week's features: Univelver brand Coleman's, Lego, Soreen, Seat, Gocompare, Shell, L'Oreal, and B&Q.
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Having entered AIM in July 2010, Leeds digital and marketing agency Fuse8 has announced its first interim results announcing a growth in turnover. The agency, which has picked up new business with Adidas, ASDA, and Soreen, as well as acquiring...
Kat Collins, brand manager for ‘squidgy’ bread brand Soreen discusses the recent brand redesign and campaign that rolled out last month and what the aim is for the brand following the recent activity. “The brand has been...
It's been a staple food in the North for more than 70 years, but now Soreen is launching a new brand and two new flavoured loaves.The new branding aims to attract younger consumer to the product and the new look will be accompanied by the launch...
McCambridge Foods to set to see its Malt loaf brand Soreen launch a £2m TV campaign next week, created by The Walker Agency, in a bid to re-position the brand as a ‘wholesome energy provider’ The campaign, which breaks on 29...
Soreen has appointed Tangerine to handle its PR as the snack brand celebrates its 50-year anniversary.As well as promoting the milestone, the Manchester PR firm will run a consumer and trade press office and oversee the launch of a range of new...
The new website for fruit loaf brand Soreen, built by Switch, has gone live. The Birmingham-based agency was commissioned to build the new site in May to reflect the fifty year old brand’s desire to portray itself as a ‘fun and...
Birmingham-based Switch has been commissioned to redesign the website for malt loaf brand Soreen. Continuing a four-year relationship during which Soreen was acquired by McCambridge, the agency has been working closely with the company to...