A nostalgic spot starring hip-hop pioneer DJ Premier and current hit-maker Don Toliver celebrates the genre’s evolution and its relationship with Bacardí rum.
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Things are moving fast in the metaverse, and in the wider world of web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing – and for almost everything else –...
Pepsi has launched a new show that will give eight contestants the opportunity to jumpstart their careers by appearing in a Pepsi commercial during this year’s Video Music Awards (VMAs). The show will be hosted by a panel of celebrity judges...
Ahead of the 2021 MTV Video Music Awards, Pepsi and Doja Cat have released a theatrical remake of the hit song You’re The One That I Want from Grease to promote the brand’s new soda shop-inspired flavors. The move adds to the brand...
PHD has produced a concept for MTV Staying Alive, a youth focused sexual health and HIV prevention charity, by launching a safe sex campaign with a week-long takeover of The Sun.
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The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do just that.
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Viacom has inked a deal to acquire influencer marketing shop Whosay as it looks to scale its branded content offering and help advertisers create campaigns that are consistent across both digital and TV.
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Philip O’Ferrall who heads up Viacom Velocity International, the media giant's commercial arm, has talked up the importance for media owners to make sure their own platforms are in the mix if they want to connect with audiences...
Viacom International Media Networks Asia has signed a deal with HJ Holdings to introduce MTV’s first subscription-based over-the-top (OTT) linear channel in Asia on 1 June 2017.
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Viacom Inc. announced its Q1 fiscal 2017 results and gave an update on its strategic priorities in its go-forward strategy, which finds the cable giant concentrating its efforts on its six priority flagship brands – Nickelodeon, Nick Jr.,...
Once upon a time, believe it or not, songs were released without music videos... it was only after the advent of Music Television (MTV) in 1981 that artists had to adapt to the visual medium following the launch of the aptly-named Buggles' hit...
The Campaign Against Living Miserably (Calm) is asking musicians to record covers of songs they consider meaningful to put male mental health onto the national agenda.
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Nickelodeon UK & Ireland has appointed Virginia Monaghan, formerly head of the marketing, press and creative teams across both MTV and Comedy Central, to a similar role at the children’s network.
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