The audio streaming platform signals its support for the UK’s new antitrust bill – and targets Apple – in a print campaign running in national newspapers this week.
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Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.
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Global digital audio ad spend increased by a staggering 57.9% in 2021 and 20% in 2022 with further growth expected in 2023, according to the IAB. With cash flooding into the sector, brands are now fighting for ears not just eyes - we look at the...
The Drum’s opinion editor John McCarthy gathered industry experts to take a detailed walk through the burgeoning world of digital audio to understand why advertiser interest doesn’t yet match consumer habits.
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The software firm known for its work management products seeks to make a name for the Atlassian brand with ‘Impossible alone,’ a campaign that grows money on trees, visualizes dreams and gets songs out of heads.
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Spotify’s former enterprise sales director Kym Treasure is on a mission to disrupt the traditional audio ad trading space with a full-service audio advertising solution, Audacia.
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The future of audio ads will be transformed by bridging voice interactivity to allow customers to request information or order products directly from an audio ad.
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