The ad industry’s most influential trade bodies have come together to spell out new definitions for ‘made for advertising’ websites, which still hoodwink many media buyers daily. Will they work?
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Kicking off our new series looking at how the ad industry is attempting to reinvent the pitch process, we explore the impact of the Pitch Positive Pledge one year on.
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Annual tell-all advertising study, the All In Census, reveals how the industry is making progress (or stalling) on diversity and workplace pledges.
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The advertising trade bodies have come together in protest as the Scottish government closes its four-month consultation regarding an alcohol ad ban.
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Thinkbox has hit back at a report from Isba warning of a cut to TV ad spend, saying the research simply shows the industry is undergoing a “rebalancing.”
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The Incorporated Society of British Advertisers (Isba) has won approval from the ad industry to part-fund its cross-media measurement solution. After positive feedback from agencies, broadcasters and trade bodies, Isba will enter the second...
All In, the inclusion initiative developed by ad bodies including the Advertising Association, IPA and ISBA, has announced the next three actions it will be addressing to build more equitable and inclusive workplaces, covering mental...
The government has delayed its ban on advertising foods high in fat, sugar and salt (HFSS) online and on TV before 9pm to give the ad industry more time to adapt. Isba and the AA have welcomed the delay after claiming the government...
Major brands including Boots, Heineken, Johnson & Johnson, Costa and Coke have committed to better diversity, inclusion and representation in their influencer marketing activities, including closing the ethnicity pay gap.
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The Incorporated Society of British Advertisers (Isba) is consulting with advertisers on implementing a levy to help deliver the much-hungered-for cross-media measurement platform Origin. Bobi Carley, Isba’s head of media, explains...
Today sees the publication of a financial audit toolkit from the Programmatic Cross Industry Taskforce, the fruit of collaboration between the Incorporated Society of British Advertisers (Isba), the Association of Online Publishers ...
Talent retention, addressing the mental health toll of pitching and the first address to the industry from culture secretary Nadine Dorries were the top talking points from the cross-industry Renew conference held by the Advertising Association ...
The Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (Isba) have pledged to improve the “broken” pitching process by making it more “intentional, accountable and...
The Incorporated Society of British Advertisers (Isba) has completed a proof-of-concept project for a cross-media measurement that will help marketers better understand marketing campaign performance sprawling across TV and digital – an...
Members of the UK ad industry will be awarded for meeting the AA, IPA and ISBA’s inclusion requirements in a bid to improve representation in the industry.
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Advertising lobby group the Incorporated Society of British Advertisers (ISBA) has released a code of conduct for influencer marketing, designed to make the sector more transparent for consumers.
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