McCann Manchester won in the Best Social Stunt category at The Drum’s Social Media Awards in 2022 for its work with Aldi. Here we find out what went into the project.
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Paying homage to Nike’s famous Airport 1998 World Cup ad, the nation's most-loved carrot makes a glorious comeback in a teaser for the supermarket's festive ad campaign.
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Aldi has climbed the ranks to become a leading global grocery store brand. Continuing The Drum’s Globalization Deep Dive, we look at how it has prioritized a commitment to authenticity all throughout its journey.
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Our latest Deep Dive, in which we explore how brands can win on the global stage during one of the trickiest moments in history, is now live. Here’s what you need to know...
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Last year Aldi’s Cuthbert the Caterpillar found himself embroiled in a high court trademark case and removed from the shelves, but now he is back – and Aldi celebrated by parking billboards outside M&S stores.
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