This weekend brings the 96th Academy Awards, arguably the biggest night in entertainment. But first, a somewhat less prestigious straw poll: leading marketers’ highlight reels of movie marketing.
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Marketers will review whether their tie-in efforts were timely enough as the Barbie juggernaut moves on. Picking your moment isn’t always easy – so we asked a bunch of agency experts how to manage it.
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Odeon is screening a healthy dose of escapism to audiences this winter in the company of Welsh actor Taron Egerton, who gives voice to a new series of pre-show idents.
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The world’s second-largest cinema chain is battling to remain solvent in the United States after filing for Chapter 11 bankruptcy protection – a move that will allow it to restructure in an attempt to balance the books.
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Cineworld, the second-largest cinema chain in the world and owner of Regal Cinemas in the US, has confirmed it is considering bankruptcy as it grapples with $5bn of debt. We explore what this news means for cinema’s future and –...
Digital Cinema Media (DCM), the advertising company for Cineworld, Odeon and Vue, has blown its own trumpet by categorizing the big screen as a key attention leader as part of its latest research.
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Havas Media Group UK, with Havas JUMP recently bartered a year-long deal between Kia and Digital Cinema Media (DCM) to support its new ‘Movement That Inspires’ electric vehicle campaign across its indie cinema estate. The Drum...
One of the worst-hit industries in the last couple of years of the pandemic has been the film theater business. Amid frequent lockdowns and fear of the virus, people stayed at home.
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Volkswagen has marked the renewal of its sponsorship of ITV Movies for a further two years with the release of 16 electric vehicle idents created by Adam & Eve DDB.
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An expected post-pandemic tail off in the number of streaming service subscribers shows no sign of materializing in the latest figures compiled by the Motion Picture Association (MPA).
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Oreo partnered with Digital Cinema Media (DCM) to furnish cinemagoers with a Gotham City-inspired cookie experience to coincide with the release of DC Comics’ The Batman.
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MoviePass, the disastrous subscription cinema service which collapsed under the weight of its popularity, is returning for a second bite at the cherry under new management.
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Sky is seeking to lift spirits this Christmas by enlisting the animated cast of family favorite film Sing to promote its services over the holiday.
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Prime Video and Thinkingbox won ‘Open Air Experience of the Year’ at The Drum Awards for Experience with the premiere of Invincible. A pandemic-friendly, innovative merging of movie premiere and drive-in movie night, this launch event...