Despite a $98.4mn operating loss in the last fiscal quarter and the sudden departure of its parent company’s CFO, the Sphere is continuing to attract brands eager to advertise on the world’s largest screen.
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ITV will keep the alcohol-free beer flowing at Coronation Street’s fabled pub, as well as in Emmerdale’s Woolpack. We catch up with Heineken’s media head to hear why it’s extending the product placement...
The marketing director at Beavertown Brewery is on a mission to make the brand globally famous and what better way than to partner with one of the world’s biggest alternative rock bands in time for Glastonbury?
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The international beer brand celebrates its 150th anniversary with a playful campaign embracing its hard-to-spell name and a new global index for consumer conviviality.
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There’s also a Hertz ad starring quarterback legend Tom Brady and a gargling choir that thirstily performs a unique rendition of an Alicia Keys song.
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A cheeky message has been painted at Ballyboughal Airfield ahead of tomorrow’s European Rugby Champions Cup final between La Rochelle and Leinster.
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Publicis Worldwide’s top creative Bruno Bertelli speaks exclusively on the expansion and evolution of creative agency Le Pub and how AI could shape the future of copywriting.
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Heineken has continued its campaign against Asia’s culture of overworking with a new spot encouraging young people to leave work on time and socialize with friends.
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Ahead of entering the judge's room of The Drum Awards for Marketing APAC, global brand director for Tiger Beer, Sean O’Donnell takes a moment to chat with The Drum about the creativity coming out of the region.
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The Drum Awards for Marketing is now a truly global celebration of the industry’s best work, with three regional competitions covering the Americas, EMEA and APAC. As nominations open for 2023, we look back on the best work from across...