A damning new study from Adalytics suggests that demand-side and supply-side providers are failing to ensure that ads from major brands like Disney, Google and Procter & Gamble do not appear on spammy made-for-advertising sites.
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The development comes at a time when Google is facing elevated regulatory scrutiny in both the European and US markets over its digital advertising practices.
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Google is pushing back against assertions made by the IAB Tech Lab about shortcomings of the search giant’s Privacy Sandbox initiative, the centerpiece of its cookie transition plan. Still, adtech industry stakeholders are eyeing Google...
From flannel shirts and Doc Martens to the impeccably dressed offices of Vogue, Pamela Drucker Mann details her journey from an angsty teen journalist to the executive ranks of the global media giant. (Plus, what it’s really like...
The social platform is reportedly going public in March. The move could be a boon for the company’s advertising business, which has faced stiff competition in recent years. But the path ahead is not without challenges.
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We speak to leaders from Tesco Media & Insight Platform, powered by dunnhumby, to explore five retail media trends for 2024 and how brands & agencies can turn these insights into actions.
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Research shows there’s a mismatch of opinions between the CMO and CFO when it comes to investing in B2B brand marketing – but with optimism ahead that CMOs can convince the board to invest a greater share of budget in brand...
In the third and final part of our series on the art and science of attention, measurement experts predict how marketers will embrace the future digital media success metric.
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Third-party cookies on Chrome are finally – finally! – being deprecated. In response, advertising industry players are testing privacy-safe alternatives – but they remain skeptical that the ecosystem can adapt at speed.
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A new tool gives Facebook users access to a storehouse of the links they’ve clicked from within the mobile app – data from which may be shared with advertisers. The development has been lauded as a transparency-enhancing...
From the demise of X under the leadership of mercurial billionaire Elon Musk to a landmark Google antitrust case, the question of Threads’ viability and the promise of the merger that is Max, these are the stories that defined the media...
Denny’s CMO, Sherri Landry, explains why she ran agency reviews for paid and earned media simultaneously and what’s changing for the brand’s media approach in 2024.
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Elon Musk told advertisers to “go fuck [themselves].” Linda Yaccarino, X’s ad industry veteran CEO, is once again trying to pick up the pieces. But the act can’t go on forever, experts say.
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