The iconic British tennis tournament has gone all in on digital experiences for the 2023 season as it looks to capture new demographics and reach TV’s lost audiences.
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Octagon/Sipsmith won at The Drum Awards for Experience 2022 in the sponsorship/activation event category for The Sipsmith Swancierge. Here, we find out more about what went into this graceful hospitality program...
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Wimbledon is in full swing, with the first year since the 1930s that the event isn’t being sponsored by drinks brand Robinsons. Time will tell why the change is happening, but here we’re looking at what marketers can learn from that...
Vodafone, the official connectivity partner of Wimbledon, has unveiled a 3D Piccadilly Lights activation featuring Emma Raducanu as a digital avatar.
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With Wimbledon only a matter of weeks away, the All England Lawn Tennis Club (AELTC) has released an animated spot to celebrate 100 years since the opening of the Centre Court at Church Road.
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Vodafone is courting tennis fans after being named Official Connectivity Partner of Wimbledon by the All England Lawn Tennis & Croquet Club (AELTC).
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A year away from the courts has given Wimbledon time to cement its digital strategy while also experimenting with new channels. As part of The Drum’s Sports Marketing Deep Dive, we catch up with its marketing chief to find out how it put a...
The world’s oldest and most famous tennis tournament, famed for its grass courts, strawberries and cream, players in their all-whites – and a very British sentiment. The Championship is one of sport’s most premium digital...
Wimbledon has paid homage to its finalists in a film where it shot special edition coins into space - and brought them back for this year's tournament.
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Short form video platform TikTok is playing doubles with The All England Lawn Tennis Club (AELTC) by producing author content for a younger generation of future tennis fans.
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