Automotive marketing has always been a reliable staple of traditional agency business. But seismic changes in the car industry have meant the agencies servicing the biggest car brands are being asked to approach marketing briefs in new ways to...
New car sales have been in decline for the past five months in the face of unprecedented supply chain problems. In July, new registrations fell 9% from a year earlier and, coupled with the economic slump, car sales are now at their...
American automaker Ford is on the hook for millions after it made false claims about both the fuel efficiency of its hybrid C-Max and the payload capacity of its Super Duty truck.
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The American automaker tapped culinary creators at Ghetto Gastro, tattoo artist Suro Shinn and musicians Imani Lauren and Kaelin Ellis to bring their unique talents to Ford front trunks, or frunks, to showcase the electric power and additional...
Every Wednesday, The Drum picks the top global campaigns from our Creative Works. This week, Peloton, Ford and Air Canada released standout spots from Maximum Effort, AMV BBDO and FCB Canada.
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When you think of pickup trucks you might imagine dusty rough terrains and rugged outdoorsy-type people, right? Ford and AMV BBDO have completely flipped this stereotype on its head and developed a beautiful and serene short film to capture the...
We sit down with Superunion chief Jim Prior to talk expansion, following clients and tech into new opportunities, and whether the agency can reposition itself in the market and grow at the same time.
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WPP Ford Team won the ‘Automotive and transport’ category at The Drum Awards for PR 2021 with its ‘Emoni Jacket’ campaign for Ford Europe. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this...
There has never been a more dynamic and pivotal moment for creativity. To delve deep into what top brands and agencies are doing right now, The Drum hosted the global Creative Transformation Festival. It tackled many of the biggest topics...
The iconic Ford Mustang is going electric with the Mach-E and it's using influencers alongside actor Idris Elba, to get the word out about its new breed of car.
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Every basketball fan knows that shoes squeaking on the court is just a part of the game. The sound is linked to the sport, especially on televised games. Ford decided that taking away that sound would bring some attention to the auto maker’s...
The chief executive of WPP’s Global Team Blue (GTB), Satish Korde, has stepped down from the top job to take up a strategic advisory remit for flagship client, Ford. He will not be employed by Ford, but act as 'chairman emeritus'...
Ford has released a new advert championing its range of commercial vehicles with ‘Backbone of Britain’, a minute-long celebration of the Transit Van and Ranger pick-up trucks.
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Ford wants to improve the marketing output from its 450 local dealerships in the UK. That task used to fall on WPP when it managed the brand out of its dedicated Global Team Blue (GTB) division, but with a shake-up of its agency roster last year...