Watchmaker Sekonda has unveiled a timely print ad in The Sun newspaper to demonstrate its support of the British public’s negative views on politicians having multiple jobs.
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Top ad execs are urging media buyers to rethink their spend with UK tabloids following widespread criticism of the Caroline Flack coverage, with one likening support for titles like The Sun and The Daily Mail as a "whip-round for the office...
The Sun is seeking to emulate its British success by taking its distinctive brand of tabloid journalism over the pond with the launch of a dedicated US website.
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The Sun is seeking to aggressively expand its digital audiences by mounting an audacious bid to win over American diets to its inimitable red top diet of pun heavy headlines, gossip and scandal.
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When The Sun scrapped its paywall to chase scale in 2015 it literally lost sight of who its online readers were. So, in a bid to offset the fact it could no longer use that data to target audiences with pinpoint precision it has...
Inspiring reader loyalty in the newspaper business is a top priority as print sales continuously decline across the board. News UK has been investing in loyalty campaigns to bring readers back to its newspapers time and time again, chiefly through...
Looking ahead to 2019, what will enable social media platforms to really take off, will be the ability to target their audience, expressed Direct Line Group's social media editor, Alison Traboulsi.
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For the second year in a row, The Drum is opening its own London boozer for the duration of Advertising Week Europe (AWE). The Drum have partnered with The Sun to host an ‘off-Broadway’ version of AWE which will entail a week full...
Alan Muir, editor of The Scottish Sun, shared how digital journalists can work with their incumbent print counterparts to better both mediums at News Scotland’s annual News Academy Conference.
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A group of 107 cross-party politicians have signed a letter to the editor of the Sun, Tony Gallagher, demanding action over a column it published on Sunday in which it used “Nazi-like terminology” to “demonise” the Muslim...
The Sun has rolled out a loyalty reward programme, Sun Savers, intended to both reward loyal print readers with a cash back scheme while extracting data about the traditionally anonymous audience in order to build out a more cohesive data set.
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Veteran columnist and editor Kelvin MacKenzie has ended his professional relationship with the Sun after being suspended for penning a column in which he likened footballer Ross Barkley to a gorilla.
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Sun columnist (and former editor) Kelvin MacKenzie is to quit the tabloid for good after being suspended for comparing a mixed-race footballer to a gorilla in an article last month.
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The Queen has called an all staff meeting in Buckingham Palace and across her residences today (4 May) which sparking numerous wild rumours online. This was not helped by the fact the Sun accidentally published an article claiming that...