William Hill has launched an all-singing, all-dancing integrated football campaign that pulls out all the stops to woo fans with a reprise of the terrace anthem Sweet Caroline.
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Fax machines, saving files on SyQuest disks, video cassette recorders, My Little Pony and G.I. Joe. This is what 25 years ago looked like. Fast forward to 2019 to a different world, and spend on digital advertising is expected to exceed...
High street betting chain William Hill aims to convey the energy and excitement brought through social gambling with its latest advertising campaign.
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William Hill has found itself at the receiving hand of an Advertising Standards Authority (ASA) ban this week for ad that appears to link gambling to sexual success.
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The Scottish Football Association (SFA) has tapped creative comms agency Wire to assume control of the creation and execution of a Scottish Cup trophy tour.
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As some of the UK’s biggest betting firms opt into mergers with each other, William Hill is continuing to go in alone with a new approach that focuses on its in-house talent to help distance it from the lad culture advertising stereotypes...
William Hill is in talks with the Canadian owner of Pokerstars over a potential £5bn merger that could create one of the world’s biggest online gambling businesses.
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William Hill has become the latest bookmaker to take the plunge and join a social network for sports betting following hot on the heels of Ladbrokes.
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William Hill wants to use the reams of data flowing through it at any given time to create personalised bets in real-time for punters as it looks for new ways to grow in an increasingly competitive space.
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