The Drum met Conny Braams’s replacement when she was crowned Marketer of the Year by the Advertising Club of New York. Here’s what she had to say about the industry, her career and what drives her forward.
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84% of content creators on YouTube, TikTok and Instagram feel they need to refrain from posting sustainable content, according to research from Unilever.
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As excitement builds around the tournament’s final between Spain and England on Sunday, Unilever’s chief marketing officer of personal care explains how it’s inspiring billions of women and girls worldwide.
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The Ukraine Solidarity Project erected the billboard, which spoofs Dove’s iconic ‘Real Beauty’ ads, as it campaigns against Unilever’s business in Russia.
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In the face of criticism, outgoing chief exec Alan Jope has been a staunch defender of the FMCG giant’s purpose-led strategy. The question is, will new CEO Hein Schumacher be just as committed?
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The consumer goods multinational has introduced a new set of guidelines, created in partnership with real creators, that spell out practical ways to eliminate stereotypes from branded influencer content.
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As one of the FMCG giant’s most influential marketers, she spearheaded notable sustainability and DE&I campaigns and oversaw increased investment in AI and machine learning.
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Unilever’s Pepsodent brand wants to improve oral well-being in developing markets globally and is focused on key APAC markets in a bid to bolster access to dental care. The Drum spoke to Kartik Chandrasekhar, global lead for Pepsodent...
Speaking at The Drum’s APAC Trends Briefing, marketing leaders from Unilever and Mondelez argue that purpose campaigns drive business outcomes for brands even in challenging economic conditions.
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The popular men’s personal care brand is trolling Chanel – across social media, in Google search and even in Times Square – in an effort to promote its new line of fine fragrances.
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The Drum Awards for Digital Advertising APAC reward brands and teams that truly understand their customers we celebrate the very best digital media and technology in the region. Here’s the winning work.
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A hair growth brand set up as a protest against the ‘unethical’ marketing practices of fast moving consumer goods giants, it has grown its revenue by over 3300%, expanded into the UK and counts Nicole Kidman as a major investor.
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Last month, the nominees for The Drum Awards for Digital Advertising in APAC were announced. Here we take a closer look at campaigns that are up for the Best Use of Gaming award.
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