Two ads that arrive during the automaker’s ‘Toyotathon’ sales event integrate themes of diversity, family and nostalgia to elevate a seasonal promotion to a celebration of shared experiences and connections.
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Grounded in the idea of inclusion, Toyota’s Daytona 500 campaign, ‘Part of something greater,’ embraces drivers of all identities, backgrounds and experience levels.
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New Hootsuite data indicates that social media users are loving Super Bowl LVI’s big food and beverage brands right now. On the flip side, automotive brands like Nissan and Toyota are seeing higher-than-average negative sentiment, while some...
Topping off a year of high growth that saw owner Toyota surpass GM as the top automaker in the US, Lexus has teamed with Lionsgate to release a new co-branded spot promoting its NX SUV alongside the new sci-fi action film Moonfall.
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Two of 2021’s first-time Super Bowl advertisers have opted not to return to this year’s big game. They join long-time advertisers Mars Wrigley, Kraft Heinz, Tide and Hyundai — all of which have said they will take their media...
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star-rating system which factors in a broad set of data to answer these...
Looking to keep its historic sales record going, Toyota is launching a three-pronged global ad attack for its new sports coupe. Three agencies united to dial up the fact that the 2022 GR86 sports coupe was ‘designed by enthusiasts for...
Toyota has entered esports after frontline learning, or 'genba', helped it understand that the virtual experience and community around driving can augment its 'real-life' activities. The Drum finds out how Toyota shows...
Just days away from the starting line, Toyota has made the decision to take its Olympics-related TV ads off air in Japan, despite its major sponsorship deal. While the news comes as a shock, The Drum talks to experts about this smart move by...
With coronavirus driving the rise of the staycation and fears around using public transport, more and more Brits are taking to the roads in pursuit of some downtime. And consumers are looking for brands to simplify these experiences by providing...
The automotive industry has been hit hard during the Covid-19 pandemic. With travel restricted and people working from home, the need for vehicles dropped. And as customers found themselves in difficult financial situations as economies...
Coronavirus is forcing brands to rewrite their messaging and marketing plans as lockdown renders their previous efforts ineffective or offensive. They’re also having to produce new creative without the luxury of a studio. Here’s...