Guerilla marketing is a great way to grow your brand, especially in overcrowded markets where it’s hard to cut through. But it must be used wisely as it can quickly become gimmicky, here are a few best practices to learn from.
...
A defiant, anti-colonial look at the storied artifacts in the British Museum created by Vice World News in collaboration with Dentsu Creative today scored its second Grand Prix at Cannes Lions 2022.
...
Fledgling plant-based meat brand This has sponsored an English town called Quorn in a bid to take on the meat alternative legacy brand ahead of Veganuary.
...
Twitter’s latest guerilla advertising has wrought condemnation from San Francisco city hall with one official warning the social media company “our sidewalks are not to be used for billboards”.
...
Black Brixton teens have “begged and hustled" to develop a vast outdoor ad campaign to create a conversation about the lack of black actors in top movies and shows. To do so, they shot, developed and erected ads throughout London...
To mark the UK’s snap general election taking place today (8 June) The Drum has gathered some intriguing guerrilla ad posters – most of which batter the incumbent Conservative government.
...
Prime minister Theresa May’s impending snap election is going down to the chain with the UK set to cast its vote Thursday 9 June, however, creatives have initiated a guerrilla ad campaign stating that the Conservative Party looks set to '...
The anti-advertising group Brandalism has installed a series of posters outside the offices of large UK agencies, including Ogilvy, J Walter Thompson, AMV BBDO and TBWA, calling on the industry to ‘switch sides’.
...
Michael Hynes has joined the client services department of Newcastle agency Guerilla as a director. Hynes joins from rival Newcastle creative agency Different where he will head up the agency’s larger scale accounts.Helen Ross has also...
Personal injury solicitors Marrons has undergone a rebrand having tasked Guerilla to develop a creative strategy which will help grow its client base. The Newcastle creative agency has refreshed the company’s brand and is developing an...
The rebrand of Thomas Blake Cosmetic Creams ‘Veil’ camouflage cream has been developed by Guerilla. The Newcastle agency created a new brand look which it then applied to packaging, marketing materials and a new e-commerce website...
Californian technology company 8X8 Inc has appointed Guerilla to develop a campaign theme and associate marketing materials for international technology tradeshow ITXPO. The Newcastle creative agency was chosen, following Helen Ross, marketing...
In this feature article, The Drum speaks to a cross-section of agencies in the North East to establish the face of the creative sector there and find out why the creative industries in the area are flourishing.
A rebrand for pharmaceutical and cosmetic make-up manufacturer Thomas Blake Cosmetic Creams has been created by Guerilla. The new brand identity, which will launch in August, will be accompanied by a marketing strategy for the ‘Veil Cover...
A statement from Nation1 has revealed that the company intends to ‘pursue the suspected perpetrators’ that created a copy guerilla website to intentionally defame the company. The statement, issued on behalf of Andrew Grant, group...
Andrew Grant, managing director of Glasgow-and-London based digital agency Nation1 has addressed the guerilla website created – allegedly by an ex-employee – slating his agency. The guerilla site was launched last Thursday evening, and...
Holland and Barratt has appointed its £7million advertising account to Big Communications. The agency has been appointed following a pitch which was overseen by Phil Geary, director of Trading at Holland and Barratt following the client's...
Holland & Barrett has dropped London agency WCRS from its advertising account, fuelling speculation that the business could move back to the regions.WCRS, which was appointed to the account in April 2008, has not been invited to re-pitch as the...