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Latest Advertising News

News - Advertising

Ahead of 2020's John Lewis Christmas ad launch, watch every film since 2006

Watch every John Lewis Christmas ad since 2006

To commemorate the launch of John Lewis’s much anticipated 2023 Christmas ad, we go through every festive hit since 2006. ...

Read more
World - 08/11/2023
Advertising
Learn how to write a killer award entry for The Drum Awards

How to win: top tips on writing a killer award entry

OK, so you’ve decided to enter The Drum Awards for Marketing APAC – well done, you’ve taken the first step towards rewarding your team with the attention and recognition that their brilliant work deserves. Now all you have...

Read more
World - 08/03/2023
Advertising
GottaBe marketing investigate truly inclusive marketing and how to avoid tokenism

How to avoid tokenism in multicultural marketing

Opinion: Guest Columnists
Inclusion and representation of diverse groups is a must for marketers, but tokenistic inclusion is not inclusion at all. For our Deep... Read more
Martin Rothwell - 10/12/2021
Advertising
IPA president Julian Douglas: my end of year report card on advertising's progress

IPA president Julian Douglas: my end of year report card on advertising's progress

Opinion: Guest Columnists
After a crucial 12 months for the advertising and marketing industry, IPA president and vice-chairman of VCCP Julian Douglas looks back... Read more
Julian Douglas - 10/12/2021
Advertising
Receptional on pride and inclusion

Authentic Pride: before marketing to the marginalized, make your culture inclusive

Opinion: Guest Columnists
Dean Rowland, board director and culture lead at Drum Network member Receptional, and Polly Shute, a former Pride in London board member... Read more
Dean Rowland - 10/12/2021
Advertising
How can modern advertising transform the consumer experience for the better?

Why the death of third-party cookies is actually a modern advertiser’s dream

Opinion: Guest Columnists
As marketers across the globe fret over the impending demise of the third-party cookie, Mirriad’s global head of research and... Read more
Tim Jones - 09/12/2021
Advertising
Avoiding the pigeonhole paradigm of marginalization

Avoiding the pigeonhole paradigm of marginalization

Opinion: Guest Columnists
A single insight that drives a single brand proposition inevitably creates marginalized groups that we don’t market to, writes... Read more
James Chung - 09/12/2021
Advertising
'Tis the season for predictions and priorities

Why you’ll need to engage more with marketing procurement in 2022

Opinion: Ask the negotiator
Back in July this year, as the UK economy at large started to re-open its doors, my predictions were: ... Read more
Mike Lander - 08/12/2021
Advertising
video
Impulse’s ‘Chance Encounter’ was groundbreaking in 1998

Who are ‘ally brands’ really communicating to?

Opinion: Guest Columnists
It is what brands do with their influence that makes a difference, not adding a rainbow logo to their social profiles for the 30 days of... Read more
Lee Mabey - 08/12/2021
Advertising
DHL teamed up with those behind the production of the new James Bond film

For B2B brands, the only safe path is to embrace a bigger bet

Opinion: Gareth Jones in Seattle
Kalle Hellzén, chief creative officer at 180 Amsterdam, discusses the importance of B2B marketers thinking big and and trying to... Read more
Kalle Hellzén - 08/12/2021
Advertising
People want to see themselves reflected in creative work

General market or multicultural audiences? How to avoid making a false choice

Opinion: Guest Columnists
As marketers, we have traditionally been tasked with prioritizing marketing budgets to focus on the general market audience, leaving... Read more
Sherina Smith - 07/12/2021
Advertising
Over-blocking content could do more harm than good

Are block lists making your content less diverse?

Opinion: Guest Columnists
Block lists have long been a part of advertisers’ tool kits to avoid promoting or appearing alongside objectionable content.... Read more
Liam McNamee - 07/12/2021
Advertising
Frog’s Naomi Macphail and Alicia Newman on natural bias, diversity and inclusion

Natural bias: if we’re hard-wired to stereotype, how can brands become inclusive?

Opinion: Guest Columnists
Psychologists have long understood that many of our most problematic biases are deeply ingrained; some say they’re natural ways of... Read more
Naomi Macphail - 06/12/2021
Advertising
Martyn Sibley on representation for disabled people, and the value it can have for brands

Why disability representation matters for brands

Opinion: Guest Columnists
Martyn Sibley is a marketer, writer and entrepreneur who was recently voted one the UK’s most influential disabled people. He&rsquo... Read more
Martyn Sibley - 06/12/2021
Advertising
This holiday shopping season isn’t going to be like last year’s

6 strategies to help marketers win the holiday

Opinion: Guest Columnists
Amid historic supply chain disruptions, a commercial market shifting to e-commerce at unprecedented speed and emerging technologies such... Read more
Iván Markman - 06/12/2021
Advertising
Channel 4’s ‘Altogether Different’ ad had strong representation across the board

Why isn’t your agency full of big, beautiful weirdos?

Opinion: Guest Columnists
There’s no such thing as ‘normal,’ and making your agency more representative should be at the center of your 2022... Read more
Anna Dalziel - 06/12/2021
Advertising
Unilever’s ‘Degree Inclusive’ campaign saw the CPG firm make a more tactile deodorant packaging

Brands have the tools to make disability-inclusive content – it’s time to use them

Opinion: Guest Columnists
To mark the 2021 International Day of Disabled Persons, Wunderman Thompson’s Patrick Kane discusses how brands can better reach... Read more
Patrick Kane - 03/12/2021
Advertising
Currys PC World’s Christmas ad featuring Jeff Goldblum

Good ideas are the heart of good advertising – direct response shouldn’t be an exception

Opinion: Guest Columnists
Russell Fisher and Matt Lord of Cain&AbelDDB argue that well-crafted direct response TV ads could be your brand’s secret sauce.... Read more
Russell Fisher and Matt Lord - 01/12/2021
Advertising
Adverts from M&S, Morrisons, Joules and Guide Dogs all feature in the line-up

System1: Watch the UK’s highest-scoring November ads

Opinion: Guest Columnists
The Drum has studied System1’s database to see what the highest performing UK ads were in November. The winner may not... Read more
John McCarthy - 01/12/2021
Advertising
There are similarities between the fashion and tech industries, according to Code and Theory’s Obi Anazodo

What UX designers can learn from the fashion industry

Opinion: Guest Columnists
After graduating with a degree in menswear design, Obi Anazodo pursued a career in the fashion industry. Since then, he’s worked... Read more
Obi Anazodo - 30/11/2021
Advertising

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