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Latest UK Marketing & Media News

UK

Leveraging brand Britain in a post-Covid world

Leveraging brand Britain in a post-Covid world

Opinion: Kevin Chesters
In a fast-changing world, it can be tough to know how to apply 'brand Britain', says Kev Chesters, strategy partner at Harbour... Read more
Kevin Chesters - 18/10/2021
Advertising
10 recommended agencies to bring your brand to life

10 recommended agencies to bring your brand to life

Opinion: Guest Columnists
As part of The Drum’s Experiential Marketing Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on 10... Read more
Cat Hartland - 13/09/2021
Entertainment
When ads feature underrepresented groups in a positive way, there is huge potential to build the brand

Being inclusive equals better marketing results

Opinion: Guest Columnists
New research shows how embracing diversity in content delivers better results. Will Gilroy, director of policy and communications at the... Read more
Will Gilroy - 01/07/2021
Advertising
Kid influencers in a digital world

Don’t forget to include kids in your marketing plans

Opinion: Guest Columnists
Nick Richardson, founder and CEO of The Insights Family, looks at the growing muscle of a new bunch of influencers: the digital-first... Read more
Nick Richardson - 11/06/2021
Advertising
Getting the sonic branding right

Marketers, get your sonic brand sound right

Opinion: Guest Columnists
Even as sonic branding is being increasingly deployed by brands, it has its own challenges and nuances. Max De Lucia, co-founder of DLMDD... Read more
Max de Lucia - 03/06/2021
Creative
Making the Gen-Z marketing plan

Marketers, how well do you know your Gen-Z consumers?

Opinion: Guest Columnists
Marketing to Gen-Z can be a complex task. Alex Gallagher, chief strategy officer at UK-headquartered Unidays, the leading student... Read more
Alex Gallagher - 22/04/2021
Marketing
“I miss the people and the buzz of the office, the excuse to get dressed up, the personal interaction”

Today’s Office: Rania Robinson on how boundaries blur working from home with your husband

Opinion: Guest Columnists
Leaving work at the office has always been difficult for Quiet Storm chief exec Rania Robinson and husband Trevor, and even more so when... Read more
Rania Robinson - 22/01/2021
Career
Today’s Office: Sir Martin Sorrell on less travel and more walks with his dog

Today’s Office: Sir Martin Sorrell on less travel and more walks with his dog

Opinion: Guest Columnists
Famously one of the busiest people in advertising, Sir Martin Sorrell has long led a jetsetting lifestyle, travelling the world... Read more
Martin Sorrell - 16/10/2020
Career
The beach has become the office for Cat Davis

Today’s Office: The Mission Group’s Cat Davis on having a ‘desk’ with a sea view

Opinion: Guest Columnists
Cat Davis of The Mission Group shares what work now looks like since lockdown let her quit the commute and set up shop by the sea. ... Read more
Cat Davis - 18/09/2020
Advertising
Can analog entertainment find a place in consumers’ lives post-lockdown?

Can analog entertainment find a place in consumers’ lives post-lockdown?

Opinion: Guest Columnists
Is the boom in jigsaws and board games a blip on the entertainment radar, or the beginning of the rebirth of a category? Coley... Read more
John Clark - 04/05/2020
Entertainment
The gap between the potential and the promise of data

The gap between the potential and the promise of data: The Drum Programmatic Punch UK

Opinion: Guest Columnists
Last year it was my pleasure to be part of the ‘Data, Data, Data’ panel at The Drum’s Programmatic Punch ... Read more
Tim Hussain - 05/02/2020
Digital Advertising
The gap between the potential and the promise of data: The Drum Programmatic Punch 2019

The gap between the potential and the promise of data: The Drum Programmatic Punch 2019

Opinion: Guest Columnists
Last week it was my pleasure to be part of the ‘Data, Data, Data’ panel at The Drum’s Programmatic Punch event in... Read more
Tim Hussain - 09/12/2019
Digital Advertising
Natwest's campaign in Stylist accused of 'patronising' women

It's not her, it's you NatWest

Opinion: Guest Columnists
In a bold claim last week, all women were issued a sincere apology from the entire finance sector. It was hard to miss this partnership... Read more
Rachelle Denton - 28/05/2019
Advertising
Why old-fashioned media syndication deals are making a comeback

Why old-fashioned media syndication deals are making a comeback

Opinion: Guest Columnists
Syndication deals are making a comeback. The New York Times, i newspaper and the Financial Times are among those striking deals, and more... Read more
Dominic Young - 03/05/2019
Technology
The idea that Tesco would respond to the merger simply by watching from the side-lines taking no action is ridiculous.

CMA’s preliminary findings on Asda-Sainsbury’s merger are very surprising

Opinion: Guest Columnists
This week’s preliminary findings from the CMA cast serious doubt over the proposed merger between Asda and Sainsbury’s. The... Read more
Alastair Lockhart - 21/02/2019
Technology
The Drum Top 100 Independent Agencies 2018

Demands of modern client better suited to nimble indies than weighty networks

Opinion: Guest Columnists
Steve Antoniewicz, The Drum's head of consulting, reflects on this year’s Top 100 ranking of the UK's best-run indies. ... Read more
Steve Antoniewicz - 20/12/2018
Advertising
How Mary Portas integrates her ‘work like a woman’ manifesto into her agency

How Mary Portas integrates her ‘work like a woman’ manifesto into her agency

Opinion: Guest Columnists
Women now represent half of the workforce – from politics to retail – but it’s men who dominate the positions of power.... Read more
Caireen Wackett - 20/11/2018
Career
What WPP learned from Stream this year

What WPP learned from Stream this year

Opinion: Guest Columnists
“Streaming” has replaced “broadcast” as the catchphrase for how we send video and audio from an originating... Read more
David Sable - 26/06/2018
Advertising

From digital marketing to marketing in the digital world

Opinion: Guest Columnists
We’ve all heard the marketing industry is evolving at a breakneck speed. I actually think its consumers that are doing the evolving... Read more
Asit Mehra - 04/06/2018
Digital Advertising

Cupid and privacy concerns; Facebook's F8 updates hit the bullseye

Opinion: Guest Columnists
The surprise news of Facebook's F8 conference at the start of this month was that its next tech development will be in dating. While... Read more
Jason Mander - 17/05/2018
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