Telstra’s experiential and events accounts are to be put to tender, with eight agencies in the frame to take up the multi-million dollar contracts.
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New Zealand independent agency bcg2 has created a campaign to promote tourism to Tonga from Australia and New Zealand.
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IN what is seen as an attempt to pacify journalists over the secret swoop by the Department of Justice on AP phones, the Obama administration yesterday set out to revive legislation that would provide greater protections to reporters from... Read more
United States - 15/05/2013
Yahoo may have jumped too soon last year in selling half of its 40 percent stake in Chinese Internet company Alibaba Group .
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United States - 15/05/2013
Mercedes has unveiled a campaign that targeted Russians who found themselves carless after their own vehicles had been towed for being illegally parked.
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International - 15/05/2013
Today's jobs round-up brings roles for a digital marketing executive, a head of digital, a head of UX, a graphic designer and a PPC executive.
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In an era where more and more aspects of life are integrating with technology, strong importance is being placed on the central role of mobile in advertising, according to director of mobile and Windows 8 advertising at Microsoft Advertising,... Read more
The BBC Trust has ruled that Radio Four programme Thinking Allowed should not have said the words ‘cox sackers’ on air when reading out a letter.
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One doesn’t have to be a police detective to work out that the ad creative for these two crime... Read more
Mercedes-Benz Commercial Vehicles has announced the appointment of Palmer Hargreaves to redevelop TradePartner, its after sales trade loyalty programme.
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Betfair has announced that Arena has won the £15m consolidated European and UK media planning and buying account following a competitive pitch.
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Audi has unveiled Audi Vision, a mobile augmented reality platform which allows users to bring brochures to life.
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Sources close to The Drum have reported that Arena Media has been appointed to handle LG’s global media account in a deal worth “a minimum of £263m”, however it could actually be valued at £395m as a result of LG’s expansion plans in the consumer... Read more
Volvic Juiced has announced that it is set to unveil an interactive billboard at Bluewater Shopping Centre, which will give passers-by prizes if they touch it in the right place.
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Pepsi has appointed below the line agency whynot! to create a range of activity with the aim of increasing brand visibility and consumer engagement for the Britvic brand in the leisure sector.
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Next Generation Snacks has launched a new range of health snacks entitled “Smooch” with the packaging design created by Biles Inc.
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United States - 15/05/2013
An LA-based writer is looking to give Abercrombie & Fitch a ‘brand readjustment’ by asking viewers to donate their A&F clothing to their local homeless shelter, after the CEO of the company suggested he didn’t want ‘unattractive people’ or people... Read more
International - 15/05/2013
BT’s underlying revenue growth has improved from -3 per cent last quarter to around zero at both retail and group level, standing it in good stead as it forges ahead with its free premium sports offering – BT Sport.
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