Despite José Mourinho being odds on to return to Chelsea next season it hasn’t stopped self-styled mischief makers Paddy Power having a little bit of fun with its latest ad campaign.
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News Corporation has announced that the split of the company into a newspaper and publishing division and a film and TV division will take place on 28 June.
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International - 24/05/2013
Newhaven, the Edinburgh-based creative agency has droppedits legal challenge with The Scottish Government which is now expected to begin to work with the new Scottish Ministers Marketing Services Framework from next month.
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The Advertising Association has told The Drum it is “pleased to see the Government recognising our positive efforts” following the release of a progress report on the Recommendations of the Independent Review of the Commercialisation and... Read more
Pernod Ricard potato vodka brand Luksusowa has launched a new website offering 'The Man's Guide... Read more
Elastoplast’s new range of Fabric Waterproof plasters is being promoted by a YouTube campaign created by CMW.
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Jessops has overhauled its affiliate program as part of plans to revitalise its brand following its recent acquisition by entrepreneur and Dragon’s Den star Peter Jones.
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Dean Lovett, CEO, McCann Central: Digital integration and lower costs. Midlands agencies are investing heavily in digital, making it an integral part of their offering. It’s now a compelling reason for clients to leave London; a wealth of agencies... Read more
East Midlands - 24/05/2013
First Direct has unveiled a new campaign with JWT London, which is set to run across TV, press, digital and outdoor media, with the aim of promoting the ‘unexpected’ bank.
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Luxury yacht manufacturer Sunseeker International has employed McCann PR Birmingham to its international account.
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EE has confirmed the European launch of Facebook Home has been delayed after taking on board customer feedback about the product.
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The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
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Hundreds of page admins on Facebook have complained to the social media site after Page Insights have not updated since 13 May.
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International - 24/05/2013
Grey Spain is currently charging ahead in this fortnight’s Creative Round-Up vote with its work for the Aid to Children and Adolescents at Risk Foundation (ANAR), the lenticular print of the poster means that children see a different picture than... Read more
Following the news that the BBC is scrapping its Digital Media Initiative (DMI) after spending £98.4m on the project, it has now been revealed that technology boss John Linwood has been suspended.
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Most of the headlines around social media recently have focused on Facebook’s massive advertising potential, particularly now its mobile channel, which is used more by daily users than desktop, has been monetised.
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New appliance range Sage by Heston Blumenthal has appointed MBA to handle its UK advertising account.
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Eight out of ten (80 per cent) of UK smartphone users now use over-the-top ( OTT) or instant messaging (IM) services, a survey carried out by Vanson Bourne on behalf of mobile messaging company Acision.
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