It makes sense to promote a new yogurt in the dairy aisle, but what about when Sky buys in-store ads at Waitrose? Asda, Boots and Co-op weigh up the opportunity as part of The Drum’s latest Deep Dive, The New Retail Landscape.
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For The Drum’s latest Deep Dive, The New Retail Landscape, we catch up with the British supermarket’s head of retail media, who tells us how it is upping its game in the space.
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The teaser sees the Canadian make his merry debut as the retailer’s latest seasonal recruit, with the full spot from creative agency Havas coming on November 4.
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We catch up with the supermarket’s creative agency to hear all about the Christmas miracle that led to Buddy starring in its fantastic festive film.
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Supermarket Asda has rolled out an advertising campaign to promote its recently-launched loyalty program, Asda Rewards, to all its 633 stores across the UK and online via Asda.com.
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What do you know about retail’s $100bn media opportunity? Retail media isn’t a new concept – but it’s starting to make waves across the digital marketing industry, with a new band of tech providers emerging to help...
Asda’s Christmas campaign has been choreographed by a Dancing on Ice star and is set to Boléro, the song made famous by British ice-skating duo Torvill and Dean, as the retailer looks to stand out this festive season.
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Spark Foundry won the ‘Media planning or buying’ category at The Drum Awards for Marketing 2021 with its work for Asda. Here, the team behind the winning entry reveal the secrets of this successful campaign…
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Asda is automatically buying out-of-home ads at UK sites where its nearby stations beat competitor fuel prices, showing how new tech can ease in new marketing tactics.
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