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Latest Social Media News

News - Social Media

Learn how to write a killer award entry for The Drum Awards

How to win: top tips on writing a killer award entry

OK, so you’ve decided to enter The Drum Awards for Marketing APAC – well done, you’ve taken the first step towards rewarding your team with the attention and recognition that their brilliant work deserves. Now all you have...

Read more
World - 08/03/2023
Advertising
Before building a successful content strategy, it's crucial to understand your audience with well thought-out research

Top 5 tips for marketers to research their target audience

Stevie Keen is The Drum's audience development manager. For The Drum's Content Marketing in Focus, she shares her top tips on how marketers can research their target audience so that their content effectively reaches and resonates with...

Read more
World - 26/10/2022
Marketing
Dove's 'Reverse Selfie' campaign sparked a huge discussion on social media

Dove, Aldi, Weetabix: the brand campaigns that won on social in 2021

Opinion: The Drum Social
As 2021 draws to a close, The Drum’s reporter and former social media executive Amy Houston looks at the social media posts that... Read more
Amy Houston - 29/11/2021
Social Media
Social media experts share advice to anyone looking to get started in the sector

Experts divulge top tips for landing dream social media job

Opinion: The Drum Social
The Drum’s reporter, and former social media executive, Amy Houston breaks down some top tips for landing your dream social media... Read more
Amy Houston - 22/11/2021
Media
Twitter Communities is a dedicated space for audiences to discuss shared topics of interest

The importance of communities: why brands need to know about Twitter’s new feature

Opinion: Guest Columnists
Twitter Communities, the social network’s new conversation space dedicated to specific topics, offers brands a new valuable... Read more
Phillip Palmer - 11/11/2021
Social Media
How can audio platforms be kept free from harassment?

Set the tone of trust for the audio renaissance

Opinion: Guest Columnists
The audio renaissance is an exciting time for brands and marketers. Tiffany Xingyu Wang, chief strategy and marketing officer at Spectrum... Read more
Tiffany Xingyu Wang - 10/11/2021
Marketing
Meta or Feta? The internet had some hilarious reactions to the Facebook rebrand

Social media managers react to Meta: ‘It’s like when Kim and Kanye named North West’

Opinion: The Drum Social
The Drum reporter, and former social media executive, Amy Houston compiles the most hilarious internet reactions to Facebook’s Meta... Read more
Amy Houston - 08/11/2021
Social Media
How creators are remaking business in Asia Pacific

How creators are remaking business in Asia Pacific

Opinion: Guest Columnists
The creator economy has reportedly seen $1.3 billion in investment funding in 2021 so far, nearly three times the funding it received in... Read more
Dan Neary - 08/11/2021
Social Media
Is sorry the hardest word for Mark Zuckerberg and Facebook?

It’s time for Zuck to give a fuck

Opinion: Guest Columnists
Facebook, like the NFL and Nike, is one of just a handful of brands that’s remained nearly unimpeachable despite numerous public... Read more
Aaron Kwittken - 27/10/2021
Digital Advertising
The end of third-party cookies means marketers will need to look more widely for targeting solutions

Contextual targeting is making an AI-powered comeback

Opinion: Guest Columnists
With cookies headed for the door and tech players including Apple introducing increasingly privacy-centric policies, advertisers’... Read more
Rob Fan - 26/10/2021
Advertising
‘With LinkedIn gone, marketers can choose other, more robust methods of reaching the Chinese professional audience’

Censorship compliance and the PR crisis: why LinkedIn left China

Opinion: Guest Columnists
While LinkedIn might have seemed like an easy market-entry tool for some, it was never influential enough to be financially worthwhile... Read more
Pete Lin - 21/10/2021
Social Media
Social media platforms have launched a host of initiatives to boost mental wellbeing

Pinterest, Snapchat and TikTok roll out mental health initiatives as user confidence drops

Opinion: The Drum Social
The Drum’s social media executive Amy Houston assesses what platforms such as Pinterest, TikTok and Snapchat are doing to promote... Read more
Amy Houston - 19/10/2021
Social Media
Emerging Communications on how to use Chinese influencer campaigns to make brands stand out.

China’s KOL economy: Shaping the conversation for western brands

Opinion: The Drum Network speaks
Whilst names such as Li Jiaqi and Weiya may not mean much to the average western consumer, they wield astounding influence in the China... Read more
Rocky Chi - 14/10/2021
Social Media
Space & Time provide a detailed guide on how to decide which social media platform to use.

What social channels are right for your brand?

Opinion: The Drum Network speaks
Does your business need an Instagram account? Is TikTok the right platform to reach your target audience? Or should you just tap into all... Read more
Sarah Tennakoon - 13/10/2021
Social Media
How do we measure success on social media?

Why we need to move away from vanity metrics on social media

Opinion: The Drum Social
The Drum’s social media executive Amy Houston assesses what success looks like on social media, why we need to tweak how we measure... Read more
Amy Houston - 08/10/2021
Media
Physical retail outlets will increasingly use experiential marketing, says Kevin Chan

It’s time to stop experimenting with social commerce and get stuck in

Opinion: Guest Columnists
The future of retail is now bound up with efforts to marry the commercial and social internet. Kevin Chan, head of social practice at... Read more
Kevin Chan - 06/10/2021
Below the line
The new regulations will provide users with flexibility and the native experience that they want

China’s removal of link blockage places power back into hands of consumers and advertisers

Opinion: Guest Columnists
Chinese regulators have now disallowed link blocking, allowing the free flow of traffic between rival platforms including Alibaba... Read more
Humphrey Ho - 04/10/2021
Marketing
Specsavers

‘Show innovation at every stage’: a conversation with Specsavers’ social media head

Opinion: The Drum Social
The Drum’s social media executive Amy Houston sat down with Specsavers’s head of social Lisa Hale to get the lowdown on the... Read more
Amy Houston - 27/09/2021
Technology
video
Will The WSJ findings affect relationships between advertisers and Instagram?

Instagram’s impact on mental health: will advertisers rethink the platform?

Opinion: The Drum Social
The Drum’s social media executive Amy Houston discusses the recent findings by The Wall Street Journal into the negative effect... Read more
Amy Houston - 20/09/2021
Advertising
Social media managers share what their careers are really like

Social media managers divulge what their careers really entail

Opinion: The Drum Social
The Drum’s social media executive Amy Houston speaks to her peers about their varied paths into the world of social, the (brutally... Read more
Amy Houston - 06/09/2021
Career

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