Following a teaser OOH campaign that launched in the UK last week, the chip brand has officially unveiled what it describes as “the world’s first AI-augmented snack.”
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Kicking off this week and helmed by representatives from Google and ad agency VCCP, the group’s stated aim is to maximize the potential and mitigate the risk of AI within the UK advertising industry.
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As gas prices spike, consumers are expressing greater interest in hybrid and electric vehicles (EVs). But economic conditions including supply chain delays, semiconductor shortages and the ‘unprecedented’ inflation of nickel costs...
From the runaway success of Pokémon Go back in the halcyon days of summer 2016 to beauty consumers turning to YouTube try-on in lieu of swiping a tester across their face, augmented reality (AR) has established itself in the marketing...
Working from home over the past 18 months has inspired many people to change their lives. Designer Jack Renwick, founder and creative director of Jack Renwick Studios, was inspired to change other people’s.
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The Drum is inviting 180 of our readers to take part in a virtual drum session for beginners, led by the not- for-profit Drum Works on Tuesday, August 3rd at 12pm EST/ 5pm BST, as part of the #PullA180 global digital...
The Drum speaks to New York-based Michelle Doti Taylor, head of sports sponsorships at Tata Consultancy Services on why the company opts to invest in marathons, as part of its marketing suite ahead.
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With blockbuster 2020 games including The Last Of Us Part 2, Assassin’s Creed: Valhalla and Call of Duty: Black Ops Cold War outgrossing most Hollywood films, gaming has officially become the world’s biggest form of entertainment. In...
As part of The Drum’s deep dive into the future of TV, The Drum journalist Jenni Baker and Finecast's managing partner Kristian Claxton will discuss the benefits of addressable TV, exploring data-fuelled opportunities and offering top...
