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Long reads

The place to come for relief from the break-neck speed of today’s ultra-fast news cycle. Here we gather more considered, in-depth reporting and long-form features by The Drum’s team of journalists and expert contributors for you to take your time over.

Emogi

18 Jul 2018

9 min read
Emogi’s Greg Wacks on why emojis are transforming marketing creative and mobile conversa...
emoji
Tony Kaye at Able Fine Art Gallery NYC

17 Apr 2018

14 min read
Director Tony Kaye happy to be working and out of ‘Hollywood jail’
director
From left: Jason Harris (Mekanism), Myles Peacock (CreativeDrive), Dave Luhr (W+K), Lisa Clunie (Joan), Ron Urbach (Davis & Gilbert)

04 Oct 2017

7 min read
Is now a good time to open an advertising agency?
Advertising Week
6 creative directors on 6 ads

21 Sep 2017

10 min read
6 questions for 6 creative directors from 6 major holding companies on 6-second ads
creative director
HPs Reinvent Mindsets seeks to change the narrative in bias

08 Sep 2017

12 min read
Inclusion, interrupted? Progress and pitfalls in tackling tech bias
HP
Dakine branding

06 Sep 2017

7 min read
Outdoor brand Dakine shifts focus to data-centric approach in rebranding campaign from Pos...
possible
Developing AI is kind of like raising children.

23 Aug 2017

9 min read
How risky is AI, really?
Artificial Intelligence
Cabin branding

08 Aug 2017

9 min read
Rolling hotel Cabin gets fresh branding treatment from Brooklyn’s Red Antler
Branding
Marketers are now able to see how consumers' brains react to creative.

01 Aug 2017

12 min read
How brands are tapping into consumers’ faces – and brains
neuromarketing

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