Categories Marketing Agencies Creative Media Sustainability Technology

Impressions

An eye lit up in the darkness

07 Dec 2023

6 min read
Digital campaign effectiveness is all about capturing (and holding) attention
The Drum Network
Aerial view of herd of sheep in field

09 May 2023

6 min read
Brands are made in public; fans are made in ecosystems
The Drum Network
Content room @ 43 Clicks North

19 Jan 2023

6 min read
Not all impressions are equal: the one thing marketers forget about paid ads
The Drum Network
L'oreal

18 May 2022

2 min read
L’Oréal Paris unlocks articles about sexual harrasment to millions in Brazil
paywall
Cflight

09 Jun 2021

3 min read
Broadcasters unite behind CFlight, a TV ad campaign measurement tool
sky
Simon Kvist Gaulshoj, global publisher director at Audience Project

14 Sep 2017

2 min read

Sponsored

Old-style metrics begone: why marketers need a people-driven approach to audience measurem...
Promoted

08 Jun 2015

4 min read
In new video advertising landscape, impressions are finally taking a back seat to accounta...
Future of TV

02 Sep 2014

1 min read
Media update: Ipso moves forward in 'opaque mess' of press regulation; ITV takeover rumours...
Opinion

02 Sep 2014

4 min read
Press regulation is an opaque mess that reflects badly on media and government - the public...
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024