Categories Marketing Agencies Creative Media Sustainability Technology

Programmatic

Programmatic advertising sees the automated buying and selling of digital advertising. While it initially boomed online, we're seeing the technology applied in the out of home and TV space.

If you're on the hunt for a programmatic agency, visit The Drum Recommends to find your perfect partner.

panel speakers at CES 2024

10 Jan 2024

3 min read
Marketers uncover AI’s power to craft personalized enjoyable ads at CES 2024
CES
Drum image

13 Dec 2023

5 min read
Lessons from the ANA media supply chain study for brands of all sizes
Opinion
Digital out-of-home example

14 Nov 2023

3 min read
Beyond the billboard: Why retail brands are embracing programmatic DOOH
Open Mic
StackAdapt talk all things emerging media markets at The Drum Live

11 Oct 2023

5 min read

Sponsored

How programmatic platforms are opening new gaming worlds for brands
Promoted
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee

26 Sep 2023

5 min read
From programmatic to AI: how is tech evolving podcasting?
Open Mic
Mobile Phone advertising

30 Aug 2023

4 min read

Sponsored

Addressing mobile advertising’s power imbalance in APAC
Promoted
Free marketing campaign up for grabs in new competition with Canon

09 Aug 2023

4 min read

Sponsored

Free marketing campaign up for grabs in new competition with Canon
Promoted
Digital out of home check list for marketers

15 Jun 2023

6 min read
The buyers guide to programmatic digital out of home (DOOH)
Open Mic
AI and Machine Learning Concept

18 May 2023

2 min read

Sponsored

Can AI and machine learning help agencies lower costs and boost performance?
Promoted

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