Categories Marketing Agencies Creative Media Sustainability Technology

First direct

First Direct

02 Feb 2023

6 min read
Can a straight-talking skunk make First Direct famous again? Inside its new ad strategy
first direct
First Direct

01 Jul 2022

2 min read
Channel 4 introduces ‘Essentials’ sponsorship tier as demand swells
Channel 4
Jaywing provides considerations around rainbow-washing, authenticity and meaningful creative.

22 Jun 2022

5 min read
Pride: how brands are authentically approaching it this year
The Drum Network
modelo

12 Nov 2021

4 min read
WPP agencies sweep up beverage and banking clients
Opinion
marketing_2018_roh.png

12 Dec 2018

5 min read
The Drum Marketing Awards launch for 2019: five campaigns you shouldn't have missed
The Drum Marketing Awards
first direct

30 Oct 2017

2 min read
Creative Work of the Week: Diane Morgan faces falconry and acupuncture for First Direct
Creative Works

20 Apr 2016

3 min read
Writing for design: Recognising the role of copy in the bigger picture
Opinion

07 Mar 2016

6 min read
Does branding matter in financial services?
The Drum Network

21 Sep 2014

1 min read
Meet Little Frill - the lizard starring in First Direct’s new ad campaign
first direct

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