Categories Marketing Agencies Creative Media Sustainability Technology

Brand value

A buttercup flower, held by a pair of hands

26 Oct 2023

5 min read
Why brand values belong outside of the marketing department and in HR’s hands
The Drum Network
Relevance explains what brand equity is and how to obtain it for your brand.

22 Aug 2022

5 min read
The difference between brand equity and brand value
The Drum Network
A London tube platform with the words 'mind the gap'

21 Feb 2022

5 min read
Overcoming the value-action gap
The Drum Network
Piano

09 Aug 2021

5 min read
The great brand identity crisis: how to build brand value through focus and discipline
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024