Categories Marketing Agencies Creative Media Sustainability Technology

Black Friday

Black Friday is one of the most popular retail sales days in the US and UK, and is regarded as the start of the Christmas shopping season. Many people use Black Friday to buy their Christmas gifts for loved ones so, for brands, it is one of the most important advertising days of year.

We analyze the strategies behind brands advertising campaigns on Black Friday and the impact a successful Black Friday campaign can have on a business.

Two mannequins wearing 'SALE' shirts

10 Nov 2023

6 min read
Black Friday isn’t just for B2C: How B2B brands can get involved
The Drum Network
Walmart

02 Nov 2023

1 min read
Ad of the Day: Walmart enlists original Mean Girls cast for Black Friday spot
walmart
A person struggling to lift a heavy canvas bag

05 Sep 2023

5 min read
Preparing for ‘peak season’ during economic hardship: 8 basics ahead of Black Friday
The Drum Network
Criteo Holiday Checklist

30 Nov 2022

5 min read

Sponsored

An always-on approach to festive shopping season – advice for a successful Cyber Month
Promoted
Trolley

29 Nov 2022

7 min read
Why advertisers think we’ve hit peak Black Friday carbon emissions
sustainability
Surreal

28 Nov 2022

2 min read
Cereal brand Surreal sells billboard mugshot space for a fiver
Black Friday
Romeo and Juliet at the dinner table

25 Nov 2022

3 min read
US Ad of the Day: Romeo & Juliet avoid family drama with Amazon’s Black Friday sale
Black Friday
Pexels Pixabay

17 Nov 2022

3 min read
Half of Brits say they’d respect brands that speak out against the Qatar World Cup
Fifa World Cup
A busy shopping mall

07 Nov 2022

6 min read
Black Friday in a cost of living crisis: do consumers still want to shop?
The Drum Network

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