Categories Marketing Agencies Creative Media Sustainability Technology

Attribution

A camera, a phone and some perfume

31 Jul 2023

5 min read
Solving influencer marketing’s attribution problem: the power of media plug-ins
The Drum Network
A series of flowers, in the shape of a graph

10 Jul 2023

9 min read
Attribution matters: how marketers are navigating an ‘uncomfortably complex topic’
attribution
Woman wearing face mask taking a photo at an art exhibiton

02 Mar 2023

5 min read
Why crediting artists matters now more than ever
The Drum Network
A data map

16 Nov 2022

6 min read
Granular geographic data can deliver near-time, privacy-compliant insights
The Drum Network
A broken chain of colored paperclips

14 Nov 2022

5 min read
Let’s be realistic – the ‘360° customer view’ is a lie
The Drum Network
Channel 4 and ViewersLogic forge attribution partnership

18 Oct 2022

4 min read
Channel 4 builds attribution platform after finding ‘weak correlations’ in existing mo...
Channel 4
Reserve your place at B2B World Fest 2022 - Driving B2B’s golden age of growth today

30 Jun 2022

4 min read

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Nielsen site homepage with magnifying glass
Premium Item

07 Oct 2021

10 min read
Inside Nielsen’s rebranding strategy post-MRC scandal
nielsen
Map

27 Sep 2021

5 min read
Google ditches last-click attribution in favor of machine learning-based model
Machine learning

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024