SXSW

Five Cool Things I Saw at SXSW: Felix Morgan, Innovator at HeyHuman

SXSW interactive is finally winding down, and people have been making their way home. Everyone...

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Five cool things I saw at SXSW: Daniel Harvey, experience design director, SapientNitro

With SXSW Interactive over for another year, SapientNitro's Daniel Harvey brings us the final...

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Five cool things I saw at SXSW: Nigel Gwilliam, lead digital consultant, IPA

With SXSW Interactive now at an end for another year, Nigel Gwilliam, the IPA's led digital ...

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Coca-Cola, Kraft and Papa John’s bare scars in battle to make ‘mobile advertising not suck’

Mobile is heralded as the solution to effective cross-platform marketing but for Coca-Cola, Kraft...

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Five cool things I saw at SXSW: Ben Quigley, CEO of Different

It's my first SXSW experience. Here's what I have picked up that is cool and for me...

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Searing Comment; SXSW marketers asked to eat words after we brand them on to steaks

Welcome to The Drum's Buzzword BBQ, where media commentator Paul McEntee speaks to some of...

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5 Cool Things from SXSW: chosen by Huge managing director, Europe - Nathan Weyer

SXSW continues to expand exponentially each year, with the lines between interactive, film, and...

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Five disruptive tips that will revolutionise retail for marketers

From ecommerce to beacons, retailers are faced with a myriad of channels following the collision...

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On the ground at SXSW: A stroll around digital Disneyland

I've been on the ground for a few days now at the techy Mecca that is SXSW and I’m...

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