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Meet the AdKiller: The Drum invents world’s first offline ad blocker

Ever wished you could block annoying ads in the street the way you can online? Well this is the news you’ve been waiting for.

The Drum can today reveal that we have invented the world’s first offline ad blocker – and we’re giving it away for free with our latest issue.

Expanding on the success of the ad blockers that have stormed the web this year, the sophisticated AdKiller technology can now obscure any annoying ad you encounter in the real world.

Simply peel the AdKiller from its sheet and stick it to ads you find irrelevant, annoying or harassing to zap them from view.

The AdKiller is so adaptable that it can be used on magazine ads, direct mail, posters, leaflets and other pieces of printed advertising.

Stephen Lepitak, editor of The Drum, explained: “In our latest issue we have examined the growing problem that publishers and advertisers face from ad blocking, and we decided that it was a problem we had to somehow make real to the industry – so we created one for traditional advertising too.

"We would urge readers to deploy the AdKiller responsibly and consider the ethical issues surrounding ad blocking before putting it to use."

As the AdKiller product is still in the testing phase, users are encouraged to share their pictures of it in action with @thedrum on Twitter using the hashtag #AdKiller.

Publishers with concerns about how the technology may disrupt their revenue model should contact The Drum's commercial director Liz Hamilton to discuss whitelisting fees.

You can get your copy of the new issue of The Drum by visiting The Drum Store.

Featured by The Drum