With the Cannes Lions slowly creeping to a close, disappointed creatives will have to go back to the drawing board and start at square one – or will they?
Copywriter Oli Frost and art director Josephine Shedden, a duo on placement at AMV BBDO, have created a ‘Grand Prix Generator’ website to have a bit of a laugh at the expense of the winners.
Ideas generated for The Drum (which you are free to take) are ‘Protect the homeless gay puppies’, ‘Save the lonely abandoned badgers’ or ‘Free the thirsty sad penguins’.
The randomly generated campaigns are also accompanied with a personalised video, ready to tug at the heart strings of viewers and secure that Cannes Grand Prix.
Click through and give it a try and maybe next year The Drum will be writing about your Grand Prix victory.