Vertu makes 'Extra Ordinary' grammatical mistake in advert

Smartphone firm Vertu has understated the quality of its luxury mobiles in its latest out of home (OOH) ad after a grammatical error in the copy described the device as 'extra ordinary'.

The ad, uploaded to Instagram by user ‘Tiffanyap’ on Thursday, marketed Vertu's 'extraordinary' £4,200 Aster smartphone as 'extra ordinary' due to an apparent grammatical slip up.

The blunder from the British smartphones producer, launched by Nokia in 1998, was first spotted by Business Insider.

Ladies and gentlemen, the importance of #punctuation. Unless #Vertu really just wanted to make a #normcore super #basic phone or something. Wonder which ad agency was on this account? #whoopsidaisies

A photo posted by tiffanyap (@tiffanyap) on Feb 13, 2015 at 12:13am PST

On the Vertu website, the campaign's brand proposition reads as 'extraordinary', suggesting the accidental addition of a space in the above OOH ad.

In 2012, Nokia sold Vertu to private equity group EQT VI for an undisclosed amount.