The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

February 12, 2015 | 1 min read

Google Japan has created a 300 smartphone-strong choir, with each device contributing to a song via a unique Androidify mascot.

The two and a half minute long performance of hymn ‘Joyful, Joyful, We Adore Thee’ becomes increasingly eccentric as the smartphones insert electro undertones into the classic theme.

Yuko Akiyama, head of device marketing at Google Japan, said: “A lot of people play music on their phones. But what about using those phones to make music?

“Over in Tokyo, the Google Japan team gave it a go, stringing together 300 smartphones and tablets with 300 different Androidify characters singing the same song using only the device speakers. We call it ‘Android Chorus’.”

The choir will perform live in Tokyo throughout the weekend at Omotesando Hills shopping complex.

Google Android Japan

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