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By John McCarthy, Opinion Editor

February 11, 2015 | 1 min read

Ikea has released a mobile-based emoticon app which it claims will bridge the communications barrier between males and females.

The Swedish furniture store has unveiled a mobile app called ‘Ikea Emoticons’ designed to help improve couples' cooperation in a bid to more efficiently deal with clutter in the home.

The Ikea video states: “Since the dawn of time men and women have had difficulty in communication, after 400,000 years of civilisation, Ikea comes in with a smart solution to end misunderstandings around the house.”

Ikea claims the app helps couples have their “hints, desires and questions” be “understood right away”.

The app is available on iOS from the Apple store and on Android from Google Play.

Mobile Ikea Emoji

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