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WE ARE Pi

TEDxAmsterdam presents ‘human clock’ to show diversity of humankind

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By Ishbel Macleod | PR and social media consultant

November 25, 2014 | 1 min read

TEDxAmsterdam last week revealed a ‘human clock’, created by We Are Pi to show human diversity.

The project, which launched on 20 November, is an iterative open source experiment that builds as each new face is added online, with members of the public able to upload their picture to become part of the clock.

Alex Bennett Grant, managing director of We Are Pi said: “TEDxAmsterdam and the global TEDx Community are a demonstration of how amazing things happen when people get together. We continuously try to bring this to life in our collaboration with TED – in this case, uniting the world in time.”

The campaign looks to show that no matter what your language, your race, where you’re from or what you do, we all have one thing in common – the time we share.

We Are Pi created the clock in collaboration with MediaMonks and 100%Halal.

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